Friday, 19 November 2010

Understanding Audience

When doing some research, I found this information about how to understand your audience. I should consider these questions when making my media product:
  • Analysis: Who are they?
  • Understanding: What is their understanding of the subject?
  • Demographics: What is their age, gender, background, profession, and so forth.
  • Interest: Why are they interested in your topic?
  • Environment: Where will they be reading, and what are the conditions?
  • Needs: What do they need from you?
  • Customization: Do you need to adjust things for any special needs or interests of specific audience segments?
  • Expectations: What does your audience expect? Do they already have some questions they want you to answer?

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