- Analysis: Who are they?
- Understanding: What is their understanding of the subject?
- Demographics: What is their age, gender, background, profession, and so forth.
- Interest: Why are they interested in your topic?
- Environment: Where will they be reading, and what are the conditions?
- Needs: What do they need from you?
- Customization: Do you need to adjust things for any special needs or interests of specific audience segments?
- Expectations: What does your audience expect? Do they already have some questions they want you to answer?
Friday, 19 November 2010
Understanding Audience
When doing some research, I found this information about how to understand your audience. I should consider these questions when making my media product:
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